Creating a branded experience in your store or stores can do more than boost sales. It helps build credibility in separating your store from other retailers. It creates confidence for consumers that they are buying from an established business that has invested not only in themselves but their associates.

As our way of life changes during a pandemic, as an industry how do we change with it?

How to deal with “friction” on the sales floor, it’s not what you think! Sales friction is any obstacle that may stand between the customer buying something or not.

A few years ago, we all saw the dawn of the suction/air pulse toy category. It was new, exciting, and a revolution in the sex toy game.